All organizations—public or private, for-profit or nonprofit, large or small—must communicate their ideas, products, and services in ways that target key audiences and tie them to an organization.
Only distinct messages have the power to attract and maintain the interest of funders, donors, practitioners, clients, activists, and consumers. We work closely with our clients to identify the right tone, look and feel, and messaging for unified brands and media campaigns. We can conduct branding workshops with clients, their boards, and their stakeholders to inform and test identity campaigns; design logos and identity collateral; and develop public education or media campaigns.
Examples of Past Projects
Mazzoni Center. Message Agency developed and implemented a branding campaign for this health agency as a way to target a highly diverse community—not only regarding sexual orientation and gender identity, but also in terms of race/ethnicity, education levels, income levels, and health care needs. To ensure consumers are not flooded with information irrelevant to them and their interest was not lost, our solution was to develop a branding strategy that emphasized how health consumers can customize their experience with Mazzoni by obtaining the services and information relevant just to them. The “My Mazzoni” branding concept has been implemented in print collateral including posters, palm cards, and brochures, as well as through interactive features on their the website.
Harmony for Peace Foundation. This relatively new nonprofit organization represents an international effort by musicians and vocal artists to raise awareness about nuclear nonproliferation. They needed a logo and visual identity that emphasized their global mission, to achieve peace through music. We created a mark and typography that reflects their vision and tone, as well as incorporated this treatment into a new website design.
RightFit Toolkit. For over decade, The Gabriel Institute struggled with packaging its suite of role-based assessments for a broader set of organizations, clients, and even consumers. Unlike personality tests, these assessments are designed to determine the best role for an individual to play within a team or organization, not to assign them a personality type. Message Agency created a new brand, the "Right Fit Toolkit," designed the related logos, and helped the Gabriel Institute with messaging to help clearly communicate the purpose and benefits of this innovative empirically-driven product.